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The London Book Fair

                                                         


The Global Marketplace for Professional Book Lovers

From the fourteenth to the sixteenth of March, the London Book Fair will take place for the 46th time. This astonishing programme consists of conferences, social events, workshops, and over 200 seminars taking place over the three days. The London Book Fair is a book-publishing trade, dedicated to all the professionals that give thanks to books and welcomes everyone who works in the distribution, creation or sale of contents.


More than 1000 exhibitors and 25000 attendees are expected this year, gathering more than 120 countries from the four corners of the world. Authors, booksellers, publishers, editors, talent scouts, translators, and cover designers are the protagonists of The London Book Fair which touches every distribution channel: print, TV, cinema, audio and digital.


According to the official website, the fair is “the perfect platform to engage with customers, demonstrate their products, build brand awareness, conduct face to face business and, most importantly, make sales”. It is an extraordinary occasion to create a solid network or to widen an existing one, to do business, and to test the state of the industry; probing the market and discovering new trends. For 2017 the so called, “market focus country” is an occasion to highlight the Polish publishing industry and exalt its long literary tradition.


Among many unmissable events, the Literary Festival Forum on Thursday the sixteenth of March is one of the most interesting. The forum is a free conference dedicated to show and discuss every aspect of the literary festival. Important speakers, such as the directors of the Hay Festival and the Edinburgh International Book Festival, unveil the organizational machine behind the creation of massive literary events.


A central event for all the professionals is the Quantum Conference which includes a presentation of data, and offers insight in to the analysis gathered by Nielsen Book (global leader of information and data collection). The conference also explains how to collect and use consumer reports to increase one’s efficiency and sales or how to better one’s audience.


The London Book Fair is in West London, at the Olympia Conference Centre, located in Hammersmith Rd, London W14 8UX, UK.

To buy the tickets for the fair, please go on https://www.livebuzzreg.co.uk/2017/lbf17/?_ga=1.216965330.516291593.1487937044


For more information, visit the official website:http://www.londonbookfair.co.uk


Article by Alessandro Volpino

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